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Eight wonderful “Vattis”-- A collection of Vatti® Sales Promotion in the Year of 2016
2017-02-23
Eight wonderful “Vattis”-- A collection of Vatti® Sales Promotion in the Year of 2016
As the year of 2016 has been past, among the corporations that have been fighting hard to accomplish “small goals” and competing in KPI(Key Performance Indicators), “100,000 plus” of page views and the number of growing fans, Vatti initiated a cross-border resource innovative cooperation model, carried out a number of targeted communication activities, and surmounted the social media billboard several times by means of heated and widely spread issues and events.
Today, in terms of innovative marketing, we are going to introduce eight marketing cases of Vatti which have been hits on the Wechat Moments, and to see which one would appeal to you most.
NO.1: Vatti – Astonishing Competitor in an Unexpected Way
On 30th May, 2015, Fotile® released full-page advertising "single word riddle" on Beijing Times for three consecutive days with the aim of making fame for new product release conference . But on the third day, also the last day of its publicity, Vatti posted the answer to Fotile’s advertisements in the Yangcheng Evening News, just before Fotile did, and launched an event with the topic ,"Teach You A Word" on microblog.
As a result, many KOL (Key Opinion Leaders) on the microblog, professional websites and the media took initiative to release at least 22 articles, which received reposts and remarks at a large speed and subsequently exposure rate of 100 million times. By means of our competitor’s publicity, Vatti increased its brand reputation among consumers. Thus, Vatti’s “finishing-it-before-competitors” has become a special case in the industry.
NO.2: Vatti – Concerning World Peace in diplomat’s Way
During the China’s Brand Culture And Global Business Growth Forum held in UN’s headquarters building in New York, US, Vatti accepted the invitation and partook in it as a nationally renowned brand enterprise. Moreover, Vatti accepted a special and meaningful assignment that Vatti will build an intelligent kitchen for UN’s ambassador restaurant.
As the only Chinese kitchen electric application enterprise that entered the “Chinese brands to the UN” event, Vatti has not only launched a series of publicity passages about “UN Are in New Food Era” on traditional paper media, but also given out heated topics and posters on social platforms to inform customers of the news, including “ Enemies convert to friends”, “No wars but crops” .Finally,these topics received views for 13,181,932(13,181,932) times, respectively.
NO.3: Vatti – Being Fans’ Beloved
In 2016, Vatti
managed to renew a contract for Huang Xiaoming and his wife Angelababy . Both of them have
been
and will be our brand
spokesmen.The positive public image of exquisite and
high quality in living style of the couple werewas exposed frequently in Vatti events and activities, hence, greatly enhancing
our brand image and loyalty among consumers.
When shooting new brand advertising Intelligent Task, Vatti invited Hollywood famous director, Mr. Olivier Megaton, to be the director and co-operate with Huang Xiaoming and Angelababy. Large amount of investment into shooting, with Hollywood technology, brings life to the Vatti’s commercial. This innovative way brings Intelligent Task fame even before it is released. After our prevue came into sight, expectations and cheers came from users and Huang and Angelababy’s fans.
NO.4: Vatti – Having Most Potential to Producing Celebrity
Vatti, which plays anactive role in the field of artificial intelligence, launches the first robot Vadi in field of kitchenware by combining Cloud intelligence and robot platform. As the mascot and virtual symbol of Vatti, Vadi is designed by an international master. Its cute and lovable image strongly appeals to consumers’ taste.
Vatti has Vadi’s
voice interactive system inserted into the intelligent robot Vivi, to build it
as "new generation Internet celebrity". In the popular music show Masked King, Vivi can not only listens to songs and identify human voice, but also connects the Internet to produce “poems”.
Meanwhile, in Chinese TV reality women show "Hey Muse", Vivi not only
presents detailed analysis clearly on superstars’ clothes, but interacts with
the guest stars in a humorous way. Being
smart, wise and brave to criticize, Vivi has won the image of "honest boy"
for itself and attracted a great number of fans.
NO.5: Vatti – Understanding Girls Than Anyone
With new media developing rapidly, Vatti initiates new operation. It cooperates with The Fair 2, a Wechat Public account, to hold “Most Romantic 9 Hours Ever" network live broadcast activity, coming together with the success of signing the idol group --X Jiu-- Wu Jiacheng the captain. During Wu’s “the most romantic one hour", the Vatti magic disk-shape gas cooktop and magic mirror V2 range hood are made the star, too. By using emoji to interact with online viewers and have fun, kitchenware themselves are endowed with superstar’s love and fancy.
As a result, apart from increasing brand exposure rate through those events, Vatti enhances the consumer's goodwill of the brand through interactions between fans and reality stars. This completely new brand promotion attracts extensive discussion in the kitchenware industry, bringing new topic of "kitchenware’s cross-industry fashion circle".
NO.6: Vatti – Building itself As Cross-industry Fashion
In 2016, China International Fashion Week, Vatti and the famous designer Hu Shiguang together titled the latter’s fashion works releasing conference. “Bound" had been adopted as the theme for this conference, but designer Hu used "unbounded" as his designing concept. During the conference, he showed that fashion would be more wonderful if there was not "boundary" in the field of fashion by displaying his fashion works and he gained huge success at last. The idea of "cross-border" happens to meet Vatti’s idea satisfactorily.
As the first kitchenware brand to co-work with fashion world, Vatti is surely better to realize the possibility of kitchenware industry’s being “unbounded”. Also, as an "always being with the international fashion kitchenware brand", Vatti not only applies "cross-industry" fashion concept to the brand promotion, but also fully demonstrates that its brand is walking in the front of the fashion through its product design in order to build up an elegant and stylish brand image among consumers.
NO.7 Vatti – Flying to the Future
In October 2016, Vatti held a product release conference in Beijing which titled "whimsy night." The venue’s layout is interstellar tone-based. Outer field set was decorated in "solar system" style, the "V" type gas- stove space transfer station and cyber celebrity’s broadcasting channel so as to put up a regular and chic space vision, with the combination of luxury lighting. The decoration of interior of venue is the interstellar channel. Moreover, there was "ring ship" directly to the venue. Generally, the conference was high-end in style, and chic in design.
The high-end brand image of Vatti, both in the visual or interactive effects, brought the guests who were involved in the conference a profound sensory enjoyment. In addition, the display of new technology, interaction with Vatti robot, Vatti spokespersons Huang Xiaoming and Angelababy’s meeting with fans, live production of food made by cyber celebrities, as well as other exciting activities, contribute to the conference pleasantly.
NO.8: Vatti – Surprising Users as a Talkative Player
Vatti cooperates with Didi Chuxing mainly through the artificial intelligence robot. The two give out issues which begin with robot’s betrayal and runaway, and then hunting for it across Beijing-Shanghai-Guangzhou. Subsequent topics, like “robot teasing cyber celebrities”, “most talkative robot”, are launched onto social network by means of online and offline.
With full audience involvement and appealing reward, this interaction successfully got more than 12,000 people involved in it, through online and offline dual micro-channels. Exposure rate amounted to over 100 million times.
That event of Vatti has aroused discussions in the artificial intelligence industry. In this event, Vatti robot's intelligent image has been a vivid display, and successfully brings Vatti’s high-end intelligent concept to the vast number of consumers. That ordinary people have close contact with Vatti artificial intelligence makes Vatti’s intelligence a hot topic, harvesting numerous praise and compliments.
From the leader in kitchenware industry to the innovator in kitchenware marketing, Vatti finishes its yearly projects in a pleasant degree in the year of 2016, with fruitful communication performances. In the future, in regard of brand promotion, Vatti will direct towards more diversified, interactive and self-communicating ways. We believe that with distinctive originalities, Vatti will attempt to operate more effective brand promotions in as more areas as we can, in search of more possibilities for kitchenware brands.
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